Video production · creator content · 2026
Oriflame: Tender Care Anniversary Edition: product spots for an LED wall and Instagram
For the launch of the Tender Care anniversary edition balm, Oriflame needed content that works in two places at once: on the LED wall during the event and on the phone in Instagram Reels. One shoot, one pair of creators, three finished formats.
- Video production
- Creator content
- Editing and post-production
- Content for LED screens
- Instagram Reels
Samples and formats
Switch the format — each one is a separate file ready to use.
Widescreen cut for the hall screen — product in a three-panel composition.
How it was made
The brief
Show the product in a relaxed, authentic way — two creators trying the balm on camera the way they would with a friend. No studio pathos, the product in the lead role at the start and the end.
The shoot
A studio with a black backdrop, vertical and horizontal framing from one shoot, product close-ups of the Tender Care Anniversary Edition packaging as the opening and closing shot. Short takes without a word-for-word script so the creators stayed natural.
Edit and formats
One set of footage became three versions: 16:9 for the LED wall in the hall (product in a three-panel composition beside the creators), 9:16 with the Oriflame logo at the end for vertical LED screens, and 9:16 without overlays for Instagram Reels and Stories. All with sound, ready to loop.
Delivery
Finished files named by use (LED, Instagram) in 1080p 30 fps with sound — the client uploads them to the screen or Instagram without further edits.
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