Influencer marketing · Instagram Reels · 2026
VšZP: Switching health insurer by 30 September with influencer Mimi Candy Pelikan
Health insurers in Slovakia can be switched only until 30 September each year. VšZP wanted to bring this deadline and the Health Wallet benefits to younger women naturally — not with a banner, but in the voice of a creator they trust.
- Influencer marketing
- Creator selection and script
- Video production
- Editing and subtitles
- Instagram Reels
Samples and formats
Switch the format — each one is a separate file ready to use.
Sponsored Reel with subtitles — version for the creator’s profile and VšZP channels.
How it was made
The brief
One Instagram Reel in the creator’s own voice: why to choose an insurer consciously, what the Health Wallet concretely gives (e.g. a contribution towards medicines) and a clear call — switch by 30 September at any branch.
The creator
Mimi Candy Pelikan (@mimipelikan) — lifestyle and fashion, an audience of women who handle their health and finances themselves. The script was written with her so it sounds like her own opinion, not a read-out ad.
The shoot
At a VšZP branch in a shopping centre: arrival, a chat at the counter, leafing through the benefits brochure, the closing “My choice is VšZP” in front of the logo. Vertical 9:16, 37 seconds, subtitles burned in for watching without sound.
Delivery
A finished Reel for the creator’s profile and the brand’s channels (marked as a paid partnership), a preview for client approval before publishing, the file in 1080p H.264.
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