What's included
A retail activation brings the brand to the place where people are already shopping, on the shop floor or in the mall concourse. We handle preparation, staff, production of materials and the numbers that show what the activation delivered.
- Promotion concept and agreement with the store or shopping centre, including floor rental terms
- Sampling and tastings with hygiene facilities and restocking for the whole activation
- Hostess and promoter teams trained on the product and the sales argument
- Production of POS materials, stands, displays and shop-floor branding
- Brand zones and pop-up stands with custom construction, lighting and interactive elements
- Measurement of visits, samples handed out, contacts collected and conversions to sales
The whole project runs in EventPixel OS, where the client sees the plan, budget, timeline and post-activation report in one place. Reach beyond the store can be extended with influencer content prepared by the same team.