Magazine
Magazine
Tips, trends and advice from event production and catering — the EventPixel magazine.
Live shopping: how selling in a broadcast works — and why to run it on your own store
A code in chat, a 30-minute hold, a flash deal with a countdown: the mechanics of live selling and why not to run it on someone else’s platform.
Influencer e-shop: why a creator needs a different store than a company
A+ content from blocks, creator picks, live selling and operations you can handle in an evening — how a creator store differs from off-the-shelf software.
Brand Safety in Influencer Campaigns: What to Watch Out For
How to verify influencer brand safety before and during a campaign — content history, audience quality, a clear contract, and a plan for when things go wrong.
How to Plan an Influencer Activation at a Corporate Event: A Complete Guide
From choosing creators through scheduling and technical setup to evaluation — a practical guide to planning an influencer activation at a corporate event.
How to Measure the ROI of Influencer Marketing at Events
How to set measurable goals, track engagement and conversions, and reliably evaluate whether influencer marketing at your event actually paid off financially.
TikTok, Instagram or YouTube: Where Do Event Campaigns Reach the Furthest
TikTok, Instagram or YouTube — a clear comparison of platforms for event campaigns and a practical guide to choosing the right one for your audience.
Employee Advocacy at Events: How to Turn Your Own Employees into Influencers
How to turn your own employees into credible influencers who create content at a corporate event — voluntarily, authentically and without unnecessary pressure.
Livestreaming Your Event Through Influencers: A Complete Step-by-Step Guide
How to organize a corporate event livestream through an influencer — platform choice, technical setup, backup connection and live audience interaction.
How to Write a Brief for an Influencer So Your Event Collaboration Actually Works
A practical guide to writing an influencer brief for an event — goal, deliverables, deadlines and brand guidelines, so the collaboration actually works.
AI Match Score: How to Choose Influencers Using Data, Not Guesswork
How EventPixel's AI Match score works and why it helps more than follower count alone when choosing influencers for a campaign.
How to Choose the Right Influencers for a Corporate Event: 7 Criteria That Matter
Seven concrete criteria for reliably choosing influencers for a corporate event, so you avoid a mismatch with your target audience.
Micro- vs. Mega-Influencers: When Each Type of Collaboration Pays Off
The difference between micro- and mega-influencers isn't just audience size — we explain when each type of collaboration is worth it.
We're Launching a Charity Run in Bratislava — Here's How We Give Back
EventPixel is launching its own charity run in Bratislava — a sports event with a charitable cause that brings the community together.
Pre-Event Checklist: What You Can't Afford to Forget
A practical pre-event checklist — equipment, catering, staffing, and event-day essentials, so nothing slips through.
Roadshow Logistics: The Details That Make or Break a Multi-City Activation
How to plan a multi-city roadshow — route, permits, and moving equipment and crew to every stop.
Wedding Catering: How to Choose a Menu That Wins Over Every Guest
A practical guide to choosing wedding catering — tastings, allergens, and service styles for a flawless reception.
Workplace Wellness Programs: Why Investing in Employee Health Pays Off
How workplace wellness programs reduce turnover and sick days — and what a strong employee health program should include.
Influencer Marketing at Events: How to Work with Content Creators
How to pick the right influencers, structure the collaboration, and measure results when promoting your event.
Event Trends 2026: What Will Shape Events in Slovakia
Sustainability, hybrid formats, and hyper-personalization — the trends set to define events in 2026.
LED Wall vs. Projection: Which Should You Choose for Your Event?
LED walls vs. projection compared — brightness, price, and flexibility — plus advice on when each technology makes the most sense.
How Much Does Event Catering Cost? A Complete Price Guide
Ballpark catering prices in Slovakia — from finger buffets to formal banquets — and everything that shapes the final price per guest.
How to Plan a Corporate Event: A Complete Step-by-Step Guide
From setting your goal through budgeting to the big day itself — a practical guide to planning a corporate event without the stress.
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