Magazine
Magazine
Tips, trends and advice from event production and catering — the EventPixel magazine.
Influencer e-shop: why a creator needs a different store than a company
A+ content from blocks, creator picks, live selling and operations you can handle in an evening — how a creator store differs from off-the-shelf software.
Brand Safety in Influencer Campaigns: What to Watch Out For
How to verify influencer brand safety before and during a campaign — content history, audience quality, a clear contract, and a plan for when things go wrong.
How to Measure the ROI of Influencer Marketing at Events
How to set measurable goals, track engagement and conversions, and reliably evaluate whether influencer marketing at your event actually paid off financially.
TikTok, Instagram or YouTube: Where Do Event Campaigns Reach the Furthest
TikTok, Instagram or YouTube — a clear comparison of platforms for event campaigns and a practical guide to choosing the right one for your audience.
AI Match Score: How to Choose Influencers Using Data, Not Guesswork
How EventPixel's AI Match score works and why it helps more than follower count alone when choosing influencers for a campaign.
How to Choose the Right Influencers for a Corporate Event: 7 Criteria That Matter
Seven concrete criteria for reliably choosing influencers for a corporate event, so you avoid a mismatch with your target audience.
Micro- vs. Mega-Influencers: When Each Type of Collaboration Pays Off
The difference between micro- and mega-influencers isn't just audience size — we explain when each type of collaboration is worth it.
Influencer Marketing at Events: How to Work with Content Creators
How to pick the right influencers, structure the collaboration, and measure results when promoting your event.
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