What's included
People remember a company through a face. When the CEO has an opinion the media quote, the company gets space that advertising cannot buy. We build it systematically, not with random appearances.
- Positioning: where this person is an authority and what they say about it
- Placing interviews and commentary in relevant media
- Preparation for conferences, panels and podcasts, including media training
- LinkedIn as an owned channel: content plan and texts in their voice
- Reputation protection: what is not said and how to handle hard questions
Every text and every appearance is approved by the person concerned — their name is theirs.
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