What's included
A crisis cannot be planned, but it can be prepared for. The difference between a company that handles a crisis and one that gets flattened by it is usually the first twenty minutes — and whether someone picks up the phone.
- Crisis playbook: scenarios, responsibilities, escalation matrix with response times
- Holding statements prepared for the most likely scenarios
- 24/7 standby line and fast-track approval outside the usual queue
- Communication with media, employees and partners during the crisis
- Crisis log as evidence of decisions, and a post-mortem afterwards
Standby is a monthly fee; intervention is billed hourly — you pay for preparedness, not for fear.
charity run
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